To allow local organizations and communities to take part in the project, a grant competition was organized for pilot projects in the region (the Republic of Buryatia and Irkutskaya Oblast), offering grants to initiatives related to awareness raising, education, waste management and ecotourism.
Ten pilot projects won grants from two rounds of application requests.
The environmental film festival H2O: Baikal was organized in Ulan-Ude on 12–14 September 2011 by the Baikal Information Centre (an NGO), with guidance from Coca-Cola and the UNDP.
A group of bloggers, photographers and BonAqua (The Coca-Cola Company brand) representatives visited Buryatia on 16–20 May 2012. The aim of the press tour was to create media coverage of local initiatives implemented during 2010 and 2011.
A study tour to water museums and water information centres in Moscow, Saint Petersburg and Kiev was organized by the UNDP for representatives from the Republic of Buryatia. The aim of the tour was for the participants to learn how to create similar sites.