Why the Coca-cola?

Why does the Coca Cola Company initiate Every Drop Matters?

Building and nurturing the connections with the people of the world is an essential part of the Coca Cola Company’s work. As the world becomes increasingly interconnected, yet more firmly rooted in local pride, recognition of its interdependence with all societal stakeholders becomes ever more important.In the nearly 200 countries where it does business, TCCC system celebrates a tradition of giving back to the community. It partners with a variety of organisations to create and support activities to make a visible difference in the lives of people.

Water is fundamental to Coca-Cola’s business; aside from being the largest ingredient in the company’s product, packaged drinking water is itself a fast-growing product category. Because water is so integral to Coca-Cola’s business, the companies ability to prosper depends on its management of this resource.