Every Drop Matters

Every Drop Matters (EDM) has now completed its activities and closed its projects.

Since 2006, both Coca-Cola and the United Nations Development Programme (UNDP) committed to identifying and supporting solutions to these challenges targeted by MDG 7. The convergence of this mutual commitment provided the basis for the development of EDM. As the Millenium Development Goals (MDGs) have drawn to a close, so too has Every Drop Matters (EDM).

To learn more about the programme’s activities, click through the website to read about its small scale pilot projects. Results of the programme are also detailed in its closure reports, which takes stock of its achievements. The synthesis report details all of EDM’s global projects, and the accompanying short report covers highlights from throughout the programme.

As part of the stock taking process, the programme engaged an external evaluation consultancy, Oxford Policy Management, to review the methods and modalities of programme implementation. The intention of this activity is to feed into new development partnerships. The review highlights some of the positive effects resulting from the global EDM programme. It also highlights challenges faced in the implementation of EDM and similar programmes. It is therefore hoped that the lessons and insights gained through this review will assist in enhancing future development partnerships. Click here to view the report.

Both UNDP and Coca-Cola recognize the continued power of partnership in tackling development challenges. So, whilst EDM is complete, its mission is not. New World: Inclusive Sustainable Human Development Initiatives, a new partnership programme between UNDP and Coca-Cola is a natural extension of EDM. Within the new sustainable development agenda the programme builds on, and enhances, the focus of EDM.

EDM contributed to Coca-Cola’s Water Stewardship and Replenishment goals. Click here to learn more about Coca-Cola’s water stewardship and replenishment work. Further information regarding the work of the UNDP Water and Ocean Governance Programme can be found here.


EDM Countries Croatia Romania Bulgaria Moldova Ukraine Belarus Russia Kazakhstan Georgia Azerbaijan Armenia Turkey Lebanon Jordan Palestine Iraq UAE Uzbekistan Pakistan Nepal Bangladesh Sri Lanka Bahrain Kyrgyzstan